VFX Design

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In the role of CGI partner for Well 360 communication agency, Officina Kreativa took charge of the creation and integration of digital visual effects within three commercials for the 2021-2022 advertising campaign (VFX on real-life footage). Prior to working on special effects in post-production, it was necessary to oversee the direction to ensure that the footage met the necessary requirements for subsequent processing. This activity is referred to as VFX supervising

The commercials were launched in various international markets of interest to the company, in addition to the domestic Italian market.

Specifically, Officina Kreativa executed the following tasks:

  • VFX supervising
  • magical smoke
  • magical glow
  • appearance of objects and people (including the genie)
  • digital beauty retouch

Below, you can watch the three episodes.

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