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Virtual reality and augmented reality

On this page you will find everything you need to understand what is meant by virtual and augmented reality, and how these new technologies can help you for creating new ways to communicate, entertain and educate.

Augmented reality

Augmented Reality (AR) is an interactive experience of a real environment. Objects are enhanced by perceptual information generated for example by a smartphone, sometimes through sensory modalities.

This experience is perfectly intertwined with the physical world in such a way that it is perceived as an immersive aspect of the real environment.

Augmented reality alters the ongoing perception of a real environment, unlike virtual reality which completely replaces the real environment with a simulated one.

Virtual reality

Virtual Reality (VR) is a simulated experience that can be similar or completely different to the real world.

Virtual reality applications can include entertainment (such as games) and educational purposes (such as medical or military training). A person using virtual reality equipment is able to look around the artificial world, move around it and interact with virtual elements.

The effect is created by VR headsets with a display in front of the eyes, or by special rooms with large screens dimensions designed to generate realistic images, sounds and other sensations that simulate the physical presence of a user in a virtual environment.

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