The Challenge
For the Christmas campaign, Farmacia Loreto wanted an innovative idea to communicate its services in a spectacular and engaging way. The goal was to capture the public’s attention and convey the message of speed and reliability in product delivery, differentiating itself from classic Christmas commercials.
The Solution
Officina Kreativa created a spectacular FOOH (Fake Out Of Home) experience by transforming the façade of Farmacia Loreto into an interactive digital interface. The video showed a large billboard that magically unrolled, revealing Eucerin skincare products, selected for winter skincare.
Through a virtual click on the interface, the products were selected and enlarged before falling into a Farmacia Loreto branded cart. Once the order was completed, the cart left for delivery in 90 minutes, emphasizing the speed of the service. The billboard was animated with a fluid and realistic effect, thanks to the use of advanced CGI and AI, creating an immersive and surprising visual experience.
The Result
The FOOH campaign created a strong visual impact, engaging the public and making Farmacia Loreto’s message of efficiency and innovation immediately recognizable. The use of CGI transformed a simple shop window into an interactive digital experience, increasing the brand’s visibility and strengthening the bond with customers.
