Maxeon

Solar Technologies

YEAR: 2022
CLIENT:
Maxeon Solar Technologies
AGENCY:
Well 360
CATEGORY:
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Maxeon is a global American multinational that leads in the production and marketing of photovoltaic systems.

Since February 2022, the company has introduced a 40-year warranty on its products, the only one in the world to do so, revolutionizing the reference market. 

Sunpower, the European division of Maxeon, then presented, through live streaming to all its European partners – retailers and installers from every country – the new 40-year warranty and the related technical arguments explaining what allows a solar panel to be so long-lasting.

The event took place at our studios in Milan, over 4 days and in 6 languages.

Officina Kreativa, as the CGI partner of the communication agency Well 360, handled the following activities:

  • creation of the virtual television studio;
  • technical direction;
  • live direction.

Below, you can view an excerpt of the activities carried out.

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