Honda HR-V Full Hybrid

For Honda's 2025 HR-V Full Hybrid campaign, Officina Kreativa created a CGI spot for Immedya's DOOH (Digital Out Of Home) network, distributed across maxi-ledwalls in major Italian shopping malls. The video uses an anamorphic 3D effect in which the car appears to physically come out of the screen toward the viewer, to capture the attention of those passing through key shopping mall hotspots (entrances, escalators, food areas).