Vodka Artic

The goal of this project proposal was to reach a high level of audience engagement through a multisensory approach. The proposal aimed to start from the immersiveness of an emotional pre-show that, thanks to projection mapping techniques, would lead the audience along a story made of images, sounds and colors capable of involving senses and emotions. The CGI work, carried out by Officina Kreativa, included not only the staging of the show, but also the design of the entire concept of involvement and emotional engagement of the audience.