Amaro Milone

CGI Commercial

YEAR: 2020
CLIENT:
Amaro Milone
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Amaro Milone evokes the atmospheres of that part of Calabria where the warriors and athletes from Kroton were the strongest in all of Magna Graecia, and Kroton, its capital, was renowned for the fertility of its vegetation, the beauty of its women, and the healthiness of the territory.

In addition to the body, nourishing the mind was the philosophy of Pythagoras, which echoed on the Lacinian Promontory in the woods of the temple dedicated to the goddess Hera Lacinia. A sacred forest, lush with medicinal plants and herbs, citrus fruits, and fruits that athletes often ate and where they used to train. 

The guardian of the temple’s secrets was the most valorous athlete of antiquity: Milone from Kroton. The strongest of all, today the guardian of the recipe.

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