Parachilna, based in Barcelona, is a leading brand in the design and production of designer lamps, distributed at the most exclusive showrooms across Europe.
Officina Kreativa tackled the challenge of blurring the line between reality and fiction to create a visually captivating and seemingly authentic FOOH (Fake Out Of Home) campaign.
The goal of the campaign was to stimulate the curiosity and imagination of its audience through social media, aiming to evoke positive emotional responses and significantly impact the client’s brand awareness.
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