Kraft Heinz Italy, a well-known American multinational in the food industry, needed to announce the launch of the new Plasmon Bio line for the 2023-2024 social media campaign.
In collaboration with Pielle Events agency, responsible for the concept and project coordination, Officina Kreativa, acting in the role of CGI partner, undertook the following activities:
– Filming
– VFX Supervision
– 3D Modeling
– 3D Animation
– Compositing
Compositing involves integrating digital visual effects into real-life footage. However, before introducing visual effects during compositing, it is crucial to supervise the direction to ensure that the footage meets the necessary requirements for subsequent computer graphics work. This activity is known as VFX Supervision.
The video is available for viewing below.
Productions and Events