Eataly

For Eataly's 2025 Christmas campaign, Officina Kreativa produced a CGI spot blending traditional animation techniques with generative AI. The narrative opens with a giant red Eataly-branded gift box appearing in the square of an Italian city at sunset, then transforms into a large store with markets and Christmas trees on either side, follows customers picking out the holiday products and walking away with the brand's iconic shopping bag. The spot closes on the claim "Ti meriti un regalo grande così" (You deserve a gift this big).