Plasmon

Kraft Heinz Italia, a well-known American multinational in the food sector, needed to communicate the launch of the new Plasmon Bio line for the 2023-2024 social campaign. In collaboration with the Pielle Events agency – which produced the concept and coordinated the project – Officina Kreativa, as CGI partner, handled the following activities: • Filming • VFX Supervision • 3D Modeling • 3D Animation • Compositing Compositing means integrating digital visual effects within live-action footage. Before introducing visual effects in the compositing phase, it is essential to supervise the direction to ensure that the footage has the requirements needed for the subsequent computer graphics work. This activity is known as VFX Supervision.