Grandi Stazioni Retail

Grandi Stazioni Retail spa manages the advertising spaces of the most important Italian railway stations. In partnership with the video agency Don't Movie Srl and under the supervision of the international group Publicis Spa, Officina Kreativa creates high-impact virtual 3D content for the ledwalls of Milano Centrale and Roma Termini stations. The content is produced in 3D computer graphics with a special image distortion technique that aims to make the perspective and depth effect of the content realistic, placing the viewer's point of view at the center of the animation. Works produced: • Black Friday 2021 Campaign – Milano Centrale and Roma Termini • Christmas 2021 Campaign – Milano Centrale • Christmas 2022 Campaign – Milano Centrale and Roma Termini