Maxeon Solar Technologies

Maxeon is an American multinational, world leader in the production and commercialization of photovoltaic systems. Since February 2022, the company has launched a 40-year warranty on its products. To communicate the brand promise to its B2B audience, a digital event was organized. The presenters delivered the message in front of a green screen with virtual scenography produced by Officina Kreativa, with brand identity and animations of the products that interacted in real time during the event. The result was a high-impact corporate event hosted by Vivien Petitjean, Maxeon's Senior Director of Strategic Marketing. Officina Kreativa took care of the setup of the broadcasting studio and the three virtual sets, and supervised the entire event production.