If you want to break the conventional communication and elevate your campaign, read this article.
In the communication world, new ideas and tactics constantly emerge to enhance the effectiveness of promotional campaigns. For example, there’s an innovative concept “FOOH Video” (Fake Out-Of-Home) which is gaining popularity in the advertising industry today.
This methodology allows our directors and artists to develop incredibly realistic and imaginative settings and digital visual effects. These settings in other ways would be unattainable, risky, or difficult to carry through with conventional methodologies. It’s a recognized case in the market, a type of video on social media that, if executed well, makes the viewer question whether what they are seeing is real or not.
There are also FOOH content pieces that could never happen in real life, but when inserted into a realistic scene, they still generate an outstanding impact on the viewers. This results in more effective communication, capable of standing out in a crowded market.
Of course, the photorealism of the visual effects introduced into real contexts plays a fundamental role, but it is not the only element.
The type of shooting used strengthens the perception of realism. A FOOH video is not created by assembling multiple shots, angles, and conventional editing elements (music, infographics, etc). Instead, it relies on a single long take, with a moving camera that gives the impression of an amateur shot taken by a passerby using a regular smartphone.
In fact, to reinforce this aspect, filming in a city environment with people going about their daily activities, not acting, is crucial.
Imagination Without Limits at Cost reduction
FOOH videos permit for high-effect advertising campaigns with minimal investment. Firms can implement engaging installations and narratives. This content seem non-viable or too costly, but are actually financially and technically feasible thanks to 3D computer graphics. The promotional video works better and increases sales, the cost of the content becomes less burdensome, ensuring a higher gain margin.
Emotional Relation
FOOH videos captivate your customers by converting standard environments into amazing experiences. This visual metamorphosis not only catches the eye but also realize a deep connection with the audience, making the communication unforgettable. It transcends traditional communication limits due to CGI, bringing your brand to a higher level.
Versatile
FOOH videos can be tailored to various environments, brand messages, and market segments. This versatility enables fake out of home campaigns to stay relevant and adaptively respond to changes in location or viewer desires.
If you want to explore the topic of FOOH video production – Fake Out Of Home – for your social media advertising further, we invite you to fill out the form in our contact section. Simply click the “Contact Us” button at the bottom of this page.
Our portfolio includes major national and international clients.
If you want to learn more about CGI, we invite you to read the related article available at the following link: Guide to CGI: Discover What Visual Effects VFX and 3D Animation Mean