Innovative FOOH campaign in the heart of Times Square, New York.
The Challenge
Chateau d'Ax wanted an advertising campaign that went beyond the traditional boundaries of out-of-home advertising.
The Solution
We created a hyper-realistic illusion where the Roadster sofa detached from the Times Square screen, grew wings and soared above the crowd.
The Result
The campaign transformed Times Square into an immersive digital theater, generating extensive media coverage.
Client
CO.MA.CO. 51 S.r.l.
Year
2024
Tags
advertisinganimazione 3dcommercialstudio CGIstudio VFX
