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fooh2025
Victoria's Secret
FOOH for the new store launch at Les Terrasses du Port in Marseille
For the launch of the first Victoria's Secret store in Marseille, opened on June 18, 2025 at Les Terrasses du Port, Officina Kreativa created for Percassi (the brand's retail partner in Italy, France, Spain and Portugal) a FOOH (Fake Out Of Home) video for social media. An iconic brand shopping bag, recreated in CGI at giant scale, crosses the Marseille harbor and lands on the shopping center's terrace, anticipating the store's opening and the brand's arrival in the city.
