
For the Casa dei Sogni summer event at Centro Commerciale Palladio in Vicenza, running from July 19 to August 17, 2025, Officina Kreativa created a FOOH (Fake Out Of Home) video for social media on commission from Immedya. A CGI hot-air balloon, with the colorful Casa dei Sogni structure hanging beneath, hovers over the shopping mall's plaza and lands near the entrances, previewing the photo installation that turned the mall into a TikTok and Instagram Reel set throughout the summer.
Client
Centro Commerciale Palladio
Year
2025
Agency
Immedya
Tags
foohretailcentro commercialesocialcgi


