A Christmas FOOH campaign for Farmacia Loreto Gallo, in collaboration with Eucerin for winter skincare.
The Challenge
For the Christmas campaign, Farmacia Loreto wanted an innovative idea to communicate its services in a spectacular and engaging way. The goal was to capture the audience's attention and convey the message of speed and reliability in product delivery, standing out from classic Christmas spots.
The Solution
Officina Kreativa created a spectacular FOOH (Fake Out Of Home) experience by transforming the facade of Farmacia Loreto into an interactive digital interface. The video showed a large billboard that magically unrolled, revealing Eucerin skincare products selected for winter skin care. Through a virtual click on the interface, the products were selected and enlarged before falling into a Farmacia Loreto branded shopping cart. Once the order was completed, the cart left for delivery within 90 minutes, emphasizing the speed of the service. The billboard came to life with a fluid and realistic effect, thanks to the use of advanced CGI and AI, creating an immersive and surprising visual experience.
The Result
The FOOH campaign created a strong visual impact, engaging the audience and making the message of Farmacia Loreto's efficiency and innovation immediately recognizable. The use of CGI transformed a simple storefront into an interactive digital experience, increasing brand visibility and strengthening the bond with customers.
Farmacia Loreto Gallo
2024
