Farmina

As CGI partner of the communication agency Well 360, Officina Kreativa took care of creating and integrating digital visual effects within 3 commercials for the 2021-2022 advertising campaign (VFX on live-action footage). Before working on visual effects in the post-production phase, it was necessary to supervise the direction to ensure that the footage had the requirements needed for subsequent work. This activity is called VFX supervising. The spots were launched in the various international markets of corporate interest (in addition to the Italian domestic market). In detail, Officina Kreativa created the following works: • VFX supervising • Magic smoke • Magic glow • Appearance of objects and people (and the genie) • Digital beauty retouch