Breast cancer prevention campaign with FOOH video in 10 iconic Italian locations.
The Challenge
Creating a powerful visual impact for the prevention campaign.
The Solution
In ten iconic Italian locations, we digitally applied a giant pink ribbon, symbol of the fight against breast cancer.
The Result
The FOOH video series received widespread acclaim, creating a visual experience that deeply engaged the public.
Key Takeaways
- Location iconiche: selezione di 10 location per un'ampia visibilità
- Efficace sensibilizzazione: utilizzo del simbolo del fiocco rosa in chiave digitale
- Cura completa del progetto: dalle riprese alla post-produzione
Client
Humanitas
Year
2024
Agency
Filmedia
Tags
advertisinganimazione 3dcommercialstudio CGIstudio VFX
