Parachilna

Parachilna is a Barcelona-based brand, leader in the design and production of design lamps, distributed in the most exclusive European showrooms. Officina Kreativa took on the challenge of blurring the line between reality and fiction, to create a visually captivating and seemingly authentic FOOH (Fake Out Of Home) campaign. The goal of the campaign was to stimulate the curiosity and imagination of its audience through social media, with the intent of eliciting positive emotional responses and significantly impacting the client's brand awareness.